Sometimes, a coffee cup is more than just a cup—it’s a symbol of growth, transformation, and the values guiding us daily.

This may look like a post about a coffee cup. But it's so much more.

The other day, several of our team members were gathered around a box that had just arrived. They had opened the box and pulled out what was so neatly packed inside – new coffee cups.

These cups were not just any new set of coffee cups; they had our new brand on them. The team commented on how much they loved our new name, the design of our wordmark, and how it looks on the cup. And it made me think: this is so much more than a new set of coffee cups. These cups represent so many things.

Change.

Hard work

Dedication.

Our new brand was built on our three core values:

Partnership.

Expertise.

Trust.

Why do these words matter?

The risks we help our clients navigate in cybersecurity and strategic risk advisory are among the most significant and, if not managed well, can result in some of the most devastating consequences a company may face. We understand this, and it motivates every member of our team to embody our core values each day.

Our new brand also represents the evolution of this company into the risk management advisory firm we are today. A firm focused on a partnership mindset. A firm that brings expertise and experience and earns our client partner’s trust. A firm comprised of a team of hard-working, dedicated experts from both the public and private sectors with a passion for helping our client partners.

A team that I am proud to have behind this brand.

Sometimes the little things make you thankful for the big things in life. On this day, it was a coffee cup!